How We Use Google Analytics
DFELAB uses Google Analytics (GA4) to understand how visitors use our website
so we can improve content, performance, and support. Google Analytics collects anonymous
usage data such as page views, session duration, device/browser info, and general
geographic region.
Data Collected
Google Analytics may collect:
- Pages visited and time spent on each page
- Browser type and device information
- General geographic location (city/region, not exact address)
- Interaction data (clicks, scrolls, outbound links)
- Referrer information (how you reached this website)
No Personally Identifiable Information (PII)
DFELAB does not send names, emails, phone numbers, or any identifiable data
to Google Analytics. GA4 prohibits collecting PII, and we fully comply with this rule.
Third-Party Tracking Technologies
Our website may use:
- Google Analytics (GA4) for site performance insights
- Google Tag Manager to manage scripts and tracking tags
- Google Ads / Remarketing (if enabled) to measure ad performance
- YouTube embeds which may collect viewing analytics
- reCAPTCHA (to prevent spam) which may store temporary cookies
These tools may place cookies or use local storage strictly for analytical and functional purposes.
How We Protect Your Data
- We do not sell or share user data with third parties.
- We do not combine analytics data with user-submitted information.
- All analytics data is aggregated and anonymized.
- Access to analytics dashboards is limited to authorized team members.
Opt-Out Options
You may opt out of analytics tracking in several ways:
Cookies We Use
Our site may use:
- _ga – tracks user browsing behavior
- _gid – tracks unique visits per day
- _gat – throttles analytics requests
Legal & Compliance Notes
This page is provided for informational purposes only and does not constitute legal advice.
DFELAB complies with:
- Google Analytics Terms of Service
- Google Consent Mode requirements
- Colorado Privacy Act (CPA)
- CCPA/CPRA
- GDPR principles where applicable
Contact Us
If you have questions about data usage or privacy, please contact us at:
support@dfelab.com